Asia Bakery and Confectionery JSC, known as ABC Bakery, will export 10,000 boxes of mooncakes (40,000 mooncakes) under its new product line to the US this year, Kao Siêu Lực, the company’s general director, said.
The Mid-Autumn Festival is a time for mooncakes, a baked pastry that symbolises family res and which is traditionally consumed as part of the celebrations.
The bakery market has enjoyed compounded annual growth of 20-30 per cent in recent years and is worth US$700 million now, the chief of one of the country’s largest bakery chains has said.
The Asia Bakery and Confectionery Pte.Ent, known as ABC Bakery, has wrapped up export procedures for its first container of moon cakes (60,000 moon cakes) to be shipped to the US to be sold at supermarkets there.